When I seriously considered the idea of leaving wedding calligraphy for commercial calligraphy, it was interesting to say the least. I'm not sure if you noticed, but weddings along with teaching calligraphy classes are the "bread and butter" for 85% of calligraphers, penman, hand-lettering artists etc. Needless to say, whenever I mentioned to most people in my field that I was thinking of leaving weddings, I got the head-tilt with a puzzled "so how are you going to work?" look. I completely understood that. No doubt. (Darn computers and printers running penmen out of business..... hahaha!) But I realized that I worked best with other businesses. And there it was.... It is imperative to follow your bliss...
Fast-forward to 2018. I have moved full-steam ahead with commercial calligraphy work in Houston and I have hit my sweet spot. I have expanded my portfolio with corporate events, logo design work (such as the above), content/lifestyle shoots with calligraphy, wine and spirit engraving and even my own passion projects such as mirror work and calligraphy art on canvas.
The logo design above was a total right place/right time/knew the right person type of thing. Natalie Vaclavik was getting started with CultivateCurio while we were working together on a few projects. Natalie is that person that met the person at the place for the thing and she totally remembers everything about them and what they are doing etc etc. Natalie knew some groovy ladies that were also working on a restaurant/wine bar project called Oui Oui. AND Tada! Another calligraphy job for the penman!
This calligraphy project was SO great in that I provided a number of ideas (while working a few other calligraphy jobs at the same time.... SSSSHHHH!!!! Gotta make a living :)) and they liked a few of them on the first shot and they also knew EXACTLY what tweaks they wanted. A penman's dream client. DONE! This was a groovy brush letter calligraphy job that I would do again and again. I LOVE MY JOB! Cheers!
Peace & Love while Slinging Ink®
